You’re off to a good start, but are struggling with the next steps.

A product has been built out and refined, and you’ve had a successful launch. Revenue is coming in the door from a core group of customers who have bought your company’s products and services.  You may have even hired a few sales people to help acquire more customers or serve the ones you have. 

At this point, you might be asking – where do I go from here?  And how do I get there?

We Can Help.

Cherry Street Advisors can help you build out your go-to-market strategy by focusing on the following key questions:

• What would my customers say are my company’s biggest strengths relative to competitive offerings? What are my relative weaknesses?

• Do I have the right roles on my team? And how do I prioritize their time?

• What segments look to be the best for growing my customer base?

• How should I target prospects in these segments?  What is the ideal prospect profile?

• What sales and marketing capabilities do I need to build out to support my growth goals? 

How we partner with clients.

It all begins with understanding your specific needs - where you are and where you want to go.

For clients at this stage of growth, Cherry Street Advisors has helped by:

• Analyzing the addressable market to identify sub-segments for growth.

• Defining your ‘ideal customer profile’ to help your sellers identify and capture new customers in your target sub-segments.

• Gathering voice-of-customer and other feedback to guide prioritization and decision-making.

• Clearly defining the roles and responsibilities on the team, and identifying gaps that need to be filled.

Interested in how we help companies at other stages of growth?